Join us Thursday 7/13!
Title: How (and Where) to have Relevant Conversations with the Right Consumers for You
Date: Thursday, July 13, 2017
Time: 2:00 PM CDT
Duration: 60 minutes
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Hit consumers where they already are — right in their inbox
91% of your consumers check email once a day; do they see you?
Email is a powerful account acquisition strategy and a great way to stay top-of-mind with your existing account holders. However, there is a right and a wrong way to execute personalized email campaigns. The trick is delivering relevant communication to the right person at the right time with the right message. A hyper-personalized email marketing strategy — based on an understanding of consumers and how they engage with email — can increase your number of engagements AND number of accounts opened. This webinar will help you refine your strategy with best practices that we’ve developed across a client base of more than 400 institutions.
In this webinar, Kasasa CMO Keith Brannan will discuss:
- How technology is changing consumer behavior — and tactics to help you enhance your digital strategy.
- Which products consumers are hungry for (and how to create a great experience).
- Ways to transform the consumer journey to create high satisfaction and drive profit.
- Techniques for building team unity around your institution’s top goals.
Kasasa's branded relationship platform provides community financial institutions with innovative products and technology proven to attract more loyal, profitable account holders.